Ali Moresco is more than just a publicist. She’s a Lyme disease advocate, philanthropist, and lover of craft-cocktails!
We had a chance to interview Moresco PR’s leading lady, and there is no doubt she loves what she’s doing.
Samantha: What is PR to you?
Ali: PR is having an interesting time right now because it means getting your hands in so many different things: advertising, content creation, digital strategy…talent management. I love PR because it is never a dull day and something exciting is always around the corner!
Samantha: How has the digital world helped expand your PR business?
Ali: The digital world has presented a whole new set of possibilities for those of us in PR. Clients no longer simply need to manage their reputation in print, but also online and digitally. They need traditional PR, social media strategy, broadcast, etc. Those of us in PR are not strictly doing PR anymore, we are handling digital content creation, social media and advertising. It is all blended together.
Samantha: With your new online series out for everyone to see, what have you learned about putting video and PR together?
Ali: I have always thought that video and PR are incredibly powerful together. Now everyone can be a content creator thanks to the Internet, it is just about having your message heard. PR is crucial to every brand: if nobody sees what you are doing, what is the point?
Samantha: How important is broadcasting (radio and tv) as a PR professional?
Ali: Broadcast will always be crucial to a PR professional. We always want our clients to be seen and heard.
Samantha: What has surprised you the most about working in PR?
Ali: PR for me isn’t just a job and sometimes what I do blurs the line between PR and talent management which means that I truly get to know my clients on a deeper level. I love that I get to have a special connection to those I work with!
Samantha: How does the digital world affect your daily live in a positive way?
Ali: The digital world has allowed me to spread messages that I deeply care about. I have become deeply passionate about raising awareness and funds for Lyme disease and work with the Global Lyme Alliance.
My digital following has allowed me to connect with and help others suffering from our invisible illness and without social media I would not have been able to do that and truly make a difference.
Samantha: You have combined broadcasting, the digital world, and PR together to grow your brand. What impact have you seen with your audience?
Ali: Having a platform like social media to express what I am passionate about is great- I have essentially developed a network of other PR gals that I can connect with on a professional level and other Lymies out there that understand what I am going through on a day-to-day basis with my illness. I can have an impact on my audience by putting content out there that is relevant to them and then further discuss it when them if they are interested!
Samantha: What are your favorite PR moments?
Ali: Honestly- this sounds so silly but I have worked with one of my TV clients, Chris Jones, since I started my business and him and I always have these moments where we are in LA for a gala or NYC for a meeting and we always take the time to sit down and go “wow, how did we get here?” and really appreciate where we are in that moment. That makes it all worth it to me.
Samantha: What advice would you give someone striving to be in your shoes?
Ali: Don’t be afraid to go after what you want and don’t be surprised that you have to do a lot of grunt work along the way. I’ve met so many girls that think they are above building a media list or schlepping stuff around and I still do that in my everyday work life. If you are willing to lend a hand in any instance, those around you will take notice.
Also, you catch more bees with honey than vinegar. Being a kind person is so important and so simple and truly goes a long way!
Samantha: How do you use your professional skills to leverage personal passions?
Ali: I think that it is so important for every professional to have a passion project, no matter how big or small. It allows you to have a purely creative way to release your energy!
When I got diagnosed with Lyme disease I essentially had to stop working which was incredibly difficult for me because I am a workaholic and very active person. I wound up using my PR skills to work with Global Lyme Alliance to put on their first event outside of the East Coast, the SubLyme Soiree, in Chicago and we raised over $60,000 for finding a cure. If you put your mind to it- you can do it!
Samantha: Do you have anything coming up that our readers can look forward to?
Ali: Binge watching for PR Girl is now live at prgirlseries.com which I am SO excited about! The second half of the episodes just released so viewers get to see me work on a few huge events throughout the Summer. It truly is an inside look at what it’s like to be a pr girl.
My best friend and I, Sarah Aiken (who is also in the show) are hosting a live recording of In The Lymelight with famed comedian Chris Jones at Zanies on November 30th. It will be a night full of comedy and conversation- I am counting down the days!
Ali may be busy running around and getting things done, but her career is just getting started. With an amazing online series out, and taking on the world, we’re looking forward to seeing what she has in store for us!
Don’t miss a minute of Moresco PR:
Follow her on Instagram: https://www.instagram.com/alitmoresco/
Listen to her podcast: https://globallymealliance.org/podcast-in-the-lymelight/
Check her out at her upcoming event: https://www.zanies.com/chicago/event/lyme-light-podcast-zanies-chris-jones/